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ORLANDO OSTEOPATHIC GROUP
PRIVACY POLICY

Effective Date
June 4, 2026

Introduction
Orlando Osteopathic Group ('OOG', 'we', 'our', or 'us') respects your privacy and is committed to protecting personal information collected through our website, online forms, social media channels, email communications, SMS communications, and related services.

Scope of This Policy
This Privacy Policy explains how Orlando Osteopathic Group collects, uses, discloses, stores, and protects information obtained through our website and related communications. This Privacy Policy should be read together with our Website Terms & Conditions and HIPAA Notice of Privacy Practices.

Information We Collect
We may collect information you voluntarily provide, including your name, email address, phone number, mailing address, appointment requests, event registrations, newsletter subscriptions, marketing preferences, and information submitted through website forms. We may also automatically collect certain technical information such as IP addresses, browser information, device information, referral sources, pages visited, and website usage data.

Website Forms and Communications
When you submit a contact form, appointment request, event registration, newsletter signup, wellness inquiry, or other website form, we may use the information you provide to respond to your request, communicate with you, administer events, provide requested information, and improve our services.

Website Form Submissions
Website forms are intended for general inquiries, appointment requests, event registrations, newsletter subscriptions, and similar communications. Individuals should not submit sensitive medical information, detailed health records, insurance information, Social Security numbers, financial account information, or other confidential information through website forms unless specifically requested through a secure method provided by Orlando Osteopathic Group.

Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, and similar technologies to improve website functionality, understand visitor behavior, personalize content, measure marketing effectiveness, improve advertising performance, and enhance user experience.

Analytics, Advertising, and Marketing Technologies
We may utilize third-party technologies including Google Analytics, Google Search Console, Meta technologies (including Meta Pixel), Mailchimp, Elementor Forms, Google Maps, inbound marketing platforms, website hosting providers, customer relationship management systems, and related tools.

Social Media
When you interact with Orlando Osteopathic Group through social media platforms, information may be collected by both Orlando Osteopathic Group and the applicable social media provider in accordance with their respective privacy policies. We encourage users not to disclose private medical information through public social media channels.

How We Use Information
We may use information to respond to inquiries, schedule appointments, administer events, improve website performance, analyze visitor activity, communicate with individuals, provide educational content, send marketing communications, maintain security, comply with legal obligations, and support business operations.

Email Marketing Compliance
Orlando Osteopathic Group is committed to responsible email marketing practices. Marketing emails are sent only to individuals who have voluntarily subscribed, requested information, registered for an event, or otherwise provided consent to receive communications.

In accordance with the CAN-SPAM Act, marketing emails will clearly identify Orlando Osteopathic Group as the sender, include accurate sender information, and provide a clear method for unsubscribing from future marketing communications.

Individuals may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email. Unsubscribing from marketing emails will not prevent Orlando Osteopathic Group from contacting individuals regarding appointments, billing matters, healthcare services, treatment-related matters, or other communications related to their care.

SMS Communications
Individuals who voluntarily opt in may receive marketing and informational text messages regarding practice announcements, educational content, event invitations, service announcements, wellness-related programs, and promotional offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for assistance. Marketing text messages are optional. Choosing not to receive marketing text messages will not prevent Orlando Osteopathic Group from contacting you regarding appointments, billing matters, healthcare services, treatment-related matters, or other communications related to your care.

Mobile Information Privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent information will not be shared with third parties except service providers necessary to deliver SMS communications on behalf of Orlando Osteopathic Group.

International Visitors and Privacy Principles
While Orlando Osteopathic Group primarily serves individuals located in the United States, we are committed to responsible privacy practices and strive to follow recognized privacy principles when collecting and processing personal information.

Individuals who voluntarily provide personal information through our website, email communications, SMS communications, or related services may request access to, correction of, or deletion of their personal information, subject to applicable legal and regulatory requirements.

Marketing communications are sent only to individuals who have voluntarily subscribed or otherwise provided consent where required. Individuals may withdraw consent and unsubscribe from marketing communications at any time through the methods provided in the communication.

Testimonials, Reviews, and Marketing Authorization
Orlando Osteopathic Group may use testimonials, reviews, photographs, videos, before-and-after images, or similar materials for educational, informational, or marketing purposes only when appropriate authorization has been obtained from the individual. Participation is voluntary and declining authorization will not affect an individual's ability to receive care or services.

Information Sharing
We do not sell, rent, lease, or trade personal information. We may share information with trusted service providers including website hosting providers, analytics providers, email marketing providers, SMS providers, inbound marketing platforms, customer relationship management providers, technology support vendors, and other providers necessary to operate our business and deliver requested services.

Data Retention
We retain information only for as long as reasonably necessary to fulfill operational, legal, regulatory, contractual, and business requirements.

Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of electronic transmission or storage can be guaranteed to be completely secure.

Data Breach Notification
In the event of a data security incident affecting personal information, Orlando Osteopathic Group will take reasonable steps to investigate the incident, mitigate potential harm, and provide notifications as required by applicable federal and Florida law.

Florida Privacy Rights
Florida residents may have certain rights regarding personal information under applicable Florida law. Individuals may contact Orlando Osteopathic Group regarding questions about personal information or privacy practices.

Your Privacy Choices
To request access to, correction of, or deletion of personal information, or to inquire about information maintained by Orlando Osteopathic Group, please call (407) 775-2241 or contact Orlando Osteopathic Group using the information provided below.

Third-Party Websites
Our website may contain links to third-party websites or services. Orlando Osteopathic Group is not responsible for the privacy practices, content, or security of third-party websites.

Children's Privacy
Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

HIPAA Notice
This Privacy Policy applies to information collected through our website and marketing communications. Protected Health Information (PHI) is governed separately by Orlando Osteopathic Group's HIPAA Notice of Privacy Practices.

Accessibility
Orlando Osteopathic Group is committed to providing an accessible website experience. If you experience difficulty accessing content or require assistance, please contact our office.

Changes to This Privacy Policy
Orlando Osteopathic Group reserves the right to modify this Privacy Policy at any time. Updates will be posted with a revised Effective Date.

Contact Information
Orlando Osteopathic Group
4711 Curry Ford Rd C
Orlando, FL 32812
Phone: (407) 775-2241
Website: https://orlandoosteopathicgroup.com

Orlando Osteopathic Group

4711 Curry Ford Rd C
Orlando, FL 32812

nathan hershberger, d.o.
407-775-2241